Senior Communications Manager
Jan Baran Comments on Decline in Campaign Spending for 2016 Elections
Jan Witold Baran, co-chair of Wiley Rein’s Election Law & Government Ethics Practice, was quoted in an October 26 article in The Wall Street Journal regarding the decline in campaign spending in this year’s presidential and congressional races. According to the article, candidates have been able to leverage social media and other unconventional methods to promote their message, often for free. A particularly sharp decline in spending was noted for this year’s presidential election, when compared to funds spent over a comparable period for the 2012 race.
“The fact is that Trump doesn't need to raise or spend money,” said Mr. Baran. “Ad spending is down due to Donald Trump not spending on traditional radio and television ads like John McCain and Mitt Romney, but he gets free media on cable, and he's a guy who tweets for free.”
Mr. Baran added that social media services are “reducing the cost of broad-scale public penetration of messages by the presidential candidates.”
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