Wiley Rein attorneys closely follow FTC pronouncements and staff decisions, for they can significantly affect the manner in which advertising issues are decided by other advertising regulators.  For example, the recently issued online behavioral staff report provides insights into the type of online monitoring activities that are likely to attract the FTC's attention in future enforcement actions. Similarly, the FTC “Green Guides” on environmental marketing and advertising claims have had significant influence on environmental advertising claims and on other agencies and bodies responsible for determining whether such claims are misleading.  The FTC also has issued guidelines for food nutrition claims and is revising its guidelines associated with advertising endorsements and testimonials.

Representative experience includes:

• Representing clients before the FTC in significant advertising cases, including major suppliers of food and other consumer products, pharmaceuticals and electronic equipment.  For example, important false advertising cases at the FTC, involving Kraft and Stouffer Foods, were handled by Hugh Latimer.
• Convincing the FTC to administratively close investigations into clients' consumer product advertising.
• Bringing advertising complaints to the FTC on behalf of clients adversely affected by a competitor's advertising claims.

Contact Us
Hugh Latimer
202.719.4989 | hlatimer@wileyrein.com