Wiley Rein has represented many clients in courts throughout the United States in numerous false advertising and trademark cases. Specifically, Hugh Latimer has represented AMF, Beatrice, Dial, Hormel, Kohler and Nestle in Lanham Act proceedings. For example, Mr. Latimer successfully defended Hormel against charges that ConAgra's Healthy Choice® mark had been infringed, ConAgra v. Hormel, 990 F.2d 368 (8th Cir. 1993) and he, together with Karyn K. Ablin, successfully defended Kohler in a leading Lanham Act trademark case. I.P. Lund Trading ApS v. Kohler Co., 163 F.3d 27 (1st Cir. 1998); 118 F. Supp. 2d 92 (D. Mass 2000).
In the area of false advertising, federal courts have increasingly held advertising agencies liable for large monetary damages. Similarly, in right-of-publicity cases, large monetary damages were assessed against advertising agencies in cases brought by television personalities Vanna White and singer Tom Waits. Wiley Rein partner Hugh Latimer has extensive experience in right-of-publicity matters.
Wiley Rein attorneys also represent clients in proceedings against network advertising. Each of the four major television networks - ABC, CBS, FOX and NBC - require advertisers to have in hand adequate substantiation for advertising claims made in proposed commercials and set out procedures for companies challenging competitors' advertising.
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Hugh Latimer
202.719.4989 | hlatimer@wileyrein.com
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RECENT ARTICLES
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Forum of Choice: Learn More about Advertising Dispute Resolution as an Alternative to Litigation
By Hugh Latimer and John Kuzin
February 2009 | The Advertiser Online -
Understanding The Carbon Footprint - New Green Advertising Claims Under Scrutiny Despite Lack of FTC Guidelines
By Tracy Heinzman and Hugh Latimer
April 2008 | Metropolitan Corporate Counsel
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A New Level Of Liability
By Hugh Latimer
September 10, 2007 | Mediaweek
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