Practices | ONLINE AND MOBILE ADVERTISING AND MARKETING
Wiley Rein attorneys, led by William B. Baker, actively participate in legal and policy issues affecting consumer marketing and data security and frequently appear before the Federal Trade Commission (FTC), the Federal Communications Commission (FCC), Congress, and the courts on legislative, regulatory, and judicial privacy matters.
Representative experience includes:
- Advising businesses on online and mobile marketing issues arising under the CAN-SPAM Act, the Electronic Communications Privacy Act, the Do Not Call regulations, the regulation of text message marketing, and behavioral targeting.
- Helping a wide variety of clients, ranging from carriers to publishers to marketing firms, in shaping their online and mobile advertising and marketing efforts in ways that comply with federal and state legal and regulatory initiatives.
The Complications of Doing Mobile Marketing Legally
By William B. Baker
February 2014 | The Journal of Internet Law
New Media Tools: Look Out for Privacy Traps
By Amy E. Worlton
January 2011 | Mass Media Headlines
Understanding The Carbon Footprint - New Green Advertising Claims Under Scrutiny Despite Lack of FTC Guidelines
By Tracy Heinzman and Hugh Latimer
April 2008 | Metropolitan Corporate Counsel