Drawing on the expertise of attorneys in our Business and Finance Practice, the Advertising Practice Group handles advertising contract negotiations, which involve licensing of trademarks, logos, patents, musical compositions and soundtracks, motion picture and television film clips, literary works and related entertainment properties.  We also negotiate sponsorship agreements, product placements and commercial tie-ins.  Our attorneys are guided by principles of responsiveness, efficiency and creativity, with an emphasis on finding acceptable paths to achieve our clients’ business goals.