Advertising Law | FTC, NAD, BATF & FDA, Lanham Act & False Advertising

Practices | ADVERTISING

Wiley Rein's Advertising Practice provides clients with the requisite experience and expertise to effectively resolve issues arising from a wide array of federal and state advertising laws and regulations. We have an in-depth understanding of the agencies and courts that oversee advertising legal compliance. Whether our clients require counseling, contract negotiations, or litigation support, the diversity and depth of our practice allows us to effectively handle both current and emerging advertising issues and to develop efficient business solutions.

We practice before each federal agency that addresses advertising issues, including the Federal Trade Commission (FTC), the Food and Drug Administration (FDA), the Federal Communications Commission (FCC) and the Bureau of Alcohol, Tobacco and Firearms (BATF). We routinely handle Lanham Act false advertising, unfair competition and trademark infringement claims. We also have extensive experience before the National Advertising Division of the Council of Better Business Bureaus (NAD)-a self-regulatory body that resolves complaints associated with Internet and national broadcast and print media ads.

Wiley Rein advertising attorneys also understand the interrelationship between the various dispute resolution fora. For example, FTC actions often prompt the filing of consumer class actions and can spur activities by the State Attorneys General. Similarly, advertising issues that the NAD is asked to address may lead to FTC enforcement proceedings. We also monitor closely advertising legislative activity, recognizing that congressional activity and oversight has significant effects on the activities of the FTC, FDA and the FCC.

Contact Us
Hugh Latimer
202.719.4989 | hlatimer@wileyrein.com