REPRESENTATIVE EXPERIENCE

• Represents domestic and foreign clients in federal and state courts and before various government agencies and arbitration bodies, including the Federal Trade Commission (FTC), Food and Drug Administration (FDA) and the National Advertising Division (NAD) of the Council of Better Business Bureaus, Inc.
• Advises clients on developing contests and complying with federal and state sweepstakes laws.
• Won the dismissal of a landmark trademark case of first impression involving product designs for a large manufacturer of household products.
• Won recent deceptive advertising cases on behalf of several consumer product companies before the NAD.
• Persuaded the Federal Trade Commission not to bring deceptive advertising complaints against two leading consumer products companies.
• Won dismissal of trademark case, after trial, between two large food products companies.
• Won recent domain name lawsuits for large manufacturer: UDRP procedure and Anticybersquatting Act in federal court.

PROFESSIONAL EXPERIENCE

• Publisher, Advertising Law Update newsletter (1995-1999).

AFFILIATIONS

• Co-Founder, Adlaw International, an international consortium of lawyers that provides advertising advice to international advertisers (October 1992).

PUBLICATIONS

CURRENT | CHOOSE YEAR 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 | VIEW ALL

• Federal Reserve Board Announces Gift Card Rule
  Hugh Latimer
  April 9, 2010 | Franchise Alert

• Online Sweepstakes and Contests: Avoiding Landmines
  Hugh Latimer
  January 29, 2010

• Federal Trade Commission Calls for Self-Regulatory Guidelines for Online Behavioral Advertising
  Hugh Latimer
  November 23, 2009

• FTC Watch: Results Not Typical
  Hugh Latimer
  October 8, 2009 | The Advertiser

• New FTC Rules Restrict Advertising Endorsements and Testimonials
  Hugh Latimer and John Kuzin
  October 6, 2009

• Red Flags Rule Deadline Again Extended
  Amy E. Worlton, William B. Baker and Hugh Latimer
  September 2009 | Privacy in Focus

• Controversy over Proposed Changes in FTC Consumer Endorsement Guidelines
  Hugh Latimer
  August 2009 | Mass Media Headlines

• Controversy Over Proposed Changes in FTC Consumer Endorsement Guidelines Erupts at Senate Hearing
  Hugh Latimer
  August 4, 2009

SPEECHES

CHOOSE YEAR 2010 2009 2008 2007 2006 2004 1998 | VIEW ALL

NEWS RELEASES

CHOOSE YEAR 2008 2007 2005 2002 | VIEW ALL

IN THE NEWS

CURRENT | CHOOSE YEAR 2009 2008 2004 | VIEW ALL

• Hugh Latimer Discusses Increase in Advertising Disputes

  August 17, 2009 | The National Law Journal