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But Mr. Nahra noted that the issues stemming from Google's new policy "don't seem to have the same impact on consumers as the ill-fated Buzz initiative that led to the consent order." Mr. Nahra added that the EIPC is "essentially seeking to force the FTC to move almost immediately and without its own independent assessment" and that the lawsuit "will really up the ante on pressuring enforcement and regulatory agencies to act swiftly and aggressively."