Practices

FTC Regulation

Overview

Wiley Rein has long represented companies, advertising agencies, and others involved in advertising before the Federal Trade Commission (FTC) in significant advertising matters.

Wiley Rein attorneys are actively engaged in FTC rule-makings, policy, and enforcement proceedings affecting advertising.  For example, we have actively represented client interests in FTC actions regarding online behavioral targeting and consumer data privacy, in which the FTC is shaping enforcement policy for the years to come.  Similarly, the FTC “Green Guides” on environmental marketing and advertising claims have had significant influence on environmental advertising claims and on other agencies and bodies responsible for determining whether such claims are misleading.  The FTC also has issued guidelines for food nutrition claims and is revising its guidelines associated with advertising endorsements and testimonials.  Wiley Rein has actively participated in FTC rule-makings affecting consumer marketing and advertising, including proceedings to implement the CAN-SPAM Act, the Children’s Online Privacy Protection Act, the Telemarketing Sales Rule (including Do Not Call), and others.  

Representative experience includes:

  • Filing extensive comments on FTC initiatives regarding behavioral advertising and consumer data privacy.
  • Obtaining ruling that bona fide newsletters are not subject to CAN-SPAM requirements.
  • Representing clients before the FTC in significant advertising cases, including major suppliers of food and other consumer products, pharmaceuticals, and electronic equipment. 
  • Convincing the FTC to administratively close investigations into clients’ consumer product advertising.
  • Bringing advertising complaints to the FTC on behalf of clients adversely affected by a competitor’s advertising claims.

Contact Us

Scott D. Delacourt
202.719.7459 | sdelacourt@wileyrein.com

Our People

Name Position Telephone Email
Daniel P. BrooksAssociate202.719.4183Download vCard
Megan L. BrownPartner202.719.7579Download vCard
Ralph J. CacciaPartner202.719.7242Download vCard
Scott D. DelacourtPartner202.719.7459Download vCard
Kathryne C. DickersonSpecial Counsel202.719.7279Download vCard
Claire J. EvansPartner202.719.7022Download vCard
Anna M. GomezPartner202.719.7261Download vCard
Tracy HeinzmanPartner202.719.7106Download vCard
Christopher S. HutherPartner202.719.7197Download vCard
Wayne D. JohnsenPartner202.719.7303Download vCard
George A. KerchnerSenior Regulatory Analyst202.719.4109Download vCard
Kathleen A. KirbyPartner202.719.3360Download vCard
Roger H. MiksadPartner202.719.7193Download vCard
Brandon J. MossAssociate202.719.7554Download vCard
Kirk J. NahraPartner202.719.7335Download vCard
Brian H. PandyaPartner202.719.7457Download vCard
Eve Klindera ReedPartner202.719.7404Download vCard
Kathleen E. ScottAssociate202.719.7577Download vCard
Joan StewartOf Counsel202.719.7438Download vCard
Mark B. SweetPartner202.719.4649Download vCard
Maureen E. ThorsonPartner202.719.7272Download vCard
Joshua S. TurnerPartner202.719.4807Download vCard
James H. Wallace, Jr.Partner202.719.7240Download vCard
David B. WeinbergPartner202.719.7102Download vCard
Richard E. WileyChairman Emeritus202.719.7010Download vCard

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News & Insights